CYBER

PROJECT 04

Role: Lead ID

Art: Cartoon

Client: EduTech

A professional instructional designer in a modern North American / US home office, using a stylus to draw on a tablet, with a cool sky blue desktop background and cinematic lighting.
A professional instructional designer in a modern North American / US home office, using a stylus to draw on a tablet, with a cool sky blue desktop background and cinematic lighting.
This project combined storytelling with custom character illustrations to teach digital literacy. Created for a North American k-12 district, it utilizes a vibrant, cartoon-inspired aesthetic to keep learners engaged.

Design focuses on making learning fun.
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A close-up of a high-resolution display showing a colorful cartoon character in a professional North American / US office setting, with soft deep navy blue and sky blue lighting.
A close-up of a high-resolution display showing a colorful cartoon character in a professional North American / US office setting, with soft deep navy blue and sky blue lighting.
Hand holding a digital tablet in a bright North American / US creative studio, showing a storyboard of a digital literacy course, royal blue accents.
Hand holding a digital tablet in a bright North American / US creative studio, showing a storyboard of a digital literacy course, royal blue accents.
A clean, modern workspace in a North American / US school building, featuring a laptop screen with an eLearning interface, pale misty blue environment.
A clean, modern workspace in a North American / US school building, featuring a laptop screen with an eLearning interface, pale misty blue environment.

Visual consistency was key, blending logical flow with vibrant illustrations.

ART

We used a cartoon approach to demystify complex security, using a palette of royal and sky blues for a professional yet approachable learning feel.

A flat lay of a designer's desk in North America / US, including a sketchbook with character concepts and a professional monitor, royal blue highlights.
A flat lay of a designer's desk in North America / US, including a sketchbook with character concepts and a professional monitor, royal blue highlights.
A person in a North American / US corporate library interacting with a touchscreen, focused expression, cool sky blue ambient light.
A person in a North American / US corporate library interacting with a touchscreen, focused expression, cool sky blue ambient light.

The final module saw a 40% increase in learner retention across North American school districts, proving the impact of art in ID.

CREATIVE ID
USA STUDIO
HELLO@ART.COM