Art of Feedback

CASE 01

Role: Designer

Tools: Procreate

Client: EduTech

A professional in a North American / US corporate office smiling while looking at an eLearning course on a laptop, professional attire, soft natural lighting, with Steel Blue accents in the background.
A professional in a North American / US corporate office smiling while looking at an eLearning course on a laptop, professional attire, soft natural lighting, with Steel Blue accents in the background.
The Art of Feedback is an interactive eLearning module designed to teach soft skills through visual storytelling. By blending instructional logic with custom character illustrations, we created a relatable experience for modern corporate learners.

This project focused on transforming dry HR guidelines into a vibrant, engaging narrative that resonates with employees.
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A wide shot of a North American / US workspace with a dual monitor setup showing a combination of instructional flowcharts and colorful illustrations, soft morning light, featuring Pale Cloud White and Dark Navy Blue desk accessories.
A wide shot of a North American / US workspace with a dual monitor setup showing a combination of instructional flowcharts and colorful illustrations, soft morning light, featuring Pale Cloud White and Dark Navy Blue desk accessories.
A professional in a North American / US office setting using a stylus to draw a character on a tablet, modern desk, Sky Blue lighting, clean minimalist composition.
A professional in a North American / US office setting using a stylus to draw a character on a tablet, modern desk, Sky Blue lighting, clean minimalist composition.
A series of paper storyboard sketches for an instructional video laid out on a light wooden surface, North American / US home office environment, cinematic lighting.
A series of paper storyboard sketches for an instructional video laid out on a light wooden surface, North American / US home office environment, cinematic lighting.

Custom illustrations create a relatable environment for corporate learners.

Balancing visual engagement with structured logic.

FLOW
Close-up of a high-resolution tablet screen displaying a cartoon-style professional character used in the training, North American / US office background blurred, soft studio lighting.
Close-up of a high-resolution tablet screen displaying a cartoon-style professional character used in the training, North American / US office background blurred, soft studio lighting.
A clean, minimalist North American / US home office with a focus on an organized workspace, featuring a large monitor showing a finished eLearning interface, Steel Blue and Pale Cloud White color scheme.
A clean, minimalist North American / US home office with a focus on an organized workspace, featuring a large monitor showing a finished eLearning interface, Steel Blue and Pale Cloud White color scheme.

This project resulted in a 40% increase in course completion rates across the organization.

CREATIVE ID
USA STUDIO
HELLO@ART.COM